Bjork (Not) On Spotify
Bjork’s excellent new album Vulnicara leaked months before its official release and I was one of many who immediately downloaded it, I was also one of many who bought it the second it was officially released and I am sure I am one of many who is really quite obsessed with it.
But it never appeared on Spotify or other streaming services, and for a woman as tech savvy as Bjork her reasoning, as explained to Fast Company, is wildly silly: “We’re all making it up as it goes, to be honest. I would like to say there’s some master plan going on with the album release, but there isn’t. But a few months ago I emailed my manager and said, ‘Guess what? This streaming thing just does not feel right. I don’t know why, but it just seems insane. To work on something for two or three years and then just, ‘Oh, here it is for free’. It’s not about the money; it’s about respect, you know? Respect for the craft and the amount of work you put into it.”
How did music distribution become synonymous with respect? How is modern technology effecting you? Where would you make more money, as well? Bjork should absolutely know better than to fight this fight, it is over, streaming won. Perhaps, a Swift or a Beatle, doesn’t need it, but everybody else sure does and Bjork, while it is certainly her call, instead of embracing the technology and moving it forward, the way she did with APPS, ignores it and loses .
What is truly disappointing, is Bjork of all people knows how to prove the limitations of streaming by using it, she could have if she wanted it, make the album itself secondary to the overall experience.