“Music to our ears” –Noisey “Dreamy and gorgeous” –NYLON “genre-bending sound”– Earmilk “It’s pretty much the perfect music to help you chill out and enjoy life a little bit.”– Hello Giggles “BETS is really onto something here. Her drive and talent shows the opposite of not giving a f#ck and for that, I am thankful.”– Indie Shuffle
Photo Credit: Kanya Iwana
Betsy Hershey, who performs her lush, abstracted pop under the name BETS, recently announced her sophomore album Future Color due out October 26. She previously shared lead single “Another Night” and today she reveals new album track “Gold,” a slow-burning, dreamy album closer that dissolves feelings of isolation into a warm wall of sound that lulls listeners back to reality.
Future Color began as a call to the creative side in everyone; the songs express themes of the uphill battle of isolation, frustration, and longing that can occur being an artist. Drawing comparisons to Mazzy Star, Maggie Rogers & The Blow, BETS’ stunning new collection was created during the tumultuous, life-changing experience of a serious bike accident, which resulted in two serious surgeries. This confrontation with the fragility of life heightened her desire to create compounded with an urgency to complete the album.
BETS quickly cultivated a steadily-growing international following through the release of her 2015 debut album Days Hours Nights and Project Violent Femmes shoegaze project early last year. She has over 2 million YouTube views and praise from the likes of Noisey, Entertainment Weekly, Paste Magazine, NYLON and beyond. Her music is highlighted by driving melodies, witty lyrics, and emotional reverberation that connects with fans all over the globe. Future Color is a collection of ethereal, exhilarating songs that promise to introduce old and new fans alike to a uniquely gripping and fresh sound.