BEGINNERS RELEASE “START A RIOT” AS PART OF NEW BALANCE’S “IN PURSUIT” CAMPAIGN
LISTEN TO “START A RIOT” : HERE
With 2019 being the of the Victorious Woman, Los Angeles based band Beginners and Night Panda are here with the year’s anthem “Start a Riot” released today as part of the New Balance “In Pursuit” campaign. In addition to the spot the song is available worldwide on all major streaming services. The band is led by Samantha Barbera and brought to life on stage with Bianca Posey (guitars), Honor Nezzo (keys) and Jason Walker on drums.
“Talk about an unstoppable force.” – DIY Magazine
Start a Riot was written by Barbera as a feminist rally cry to be bold in raising hell against oppressive social expectations on women. It is about being empowered to be your authentic self while defiantly pushing through anything standing in your way, making a perfect soundtrack for the New Balance’s “In Pursuit” campaign. A campaign designed to show and encourage female strength.
“Sun soaked indie pop [with] rousing lyrics rooted in the rough edges of reality.”
– Interview Magazine
The video, that features a performance by Beginners and debuted on Bustle today, was created by a female director, spearheaded by the all-female creative team at VMLY&R and features four female athletes; Lisanne de Witte (sprinter, Netherlands), Stephanie Garcia (steeplechase, US), Cory McGee (middle distance, US) and Bev Ramos (middle/long distance, Puerto Rico). “Beginners have always had female empowerment,” says Barbera. “At the core of writing, and what we do on stage and off. So we were honored to be a part of this New Balance campaign celebrating powerful and inspiring women. We were thrilled to see women leading the charge throughout, from the athletes featured in the video to the video’s director and producer, we couldn’t ask for a more powerful visual translation of ‘Start a Riot.’”
Watch “Start a Riot”
“The song — a total bop that is going on my running playlist immediately — echoes in the background, drums beating as the runners make their way across the city. “ – BUSTLE
The warm genial synths and undeniable catchiness Beginners embody has led to radio play on some of the county’s top alternative stations like Portland’s KNRK, Seattle’s the End, San Francisco’s Live 105, and Los Angeles station KROQ and Alt. 987. Their music has also been heard on numerous ads and shows on networks such as the CW, HBO, FOX, ABC, MTV etc. and garnered over 15 million Spotify streams.
The tour de force of the Beginners live show led to shows and tours with Walk the Moon, Tove Lo, Yacht, Mr. Little Jeans, Wolf Alice and more.
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