Lady Gaga's 84% Fall From Grace

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After selling 1.1M copies its first week, Lady Gaga's Born This Way dropped 84% in week two to 174,000. Look at the numbers this way. Amazon accounted for 600,000 copies at 99 cents. Now, let's say Amazon didn't sell it at 99 cents… figure 150,000 would have been picked up any way. That makes the real sales something like 650,000. And the fall to 174,000, a 60% decline in sales. Still hefty, but when you think of the full title media blitz from Gaga, it kinda makes sense. They got to anybody who had the slightest interest in buying it. …

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