ACCLAIMED DANCEHALL/HIP HOP STAR HOODCELEBRITYY RELEASES NEW EP, INNA REAL LIFE
HOODCELEBRITYY & MASS APPEAL TEAM UP FOR DOCUMENTARY DETAILING HER RETURN TO HER NATIVE JAMAICA, TRAILER OUT NOW
Today, surging dancehall/hip-hop powerhouse HoodCelebrityy releases her new EP Inna Real Life via Epic Records/KSR Group. The 5-track offering showcases the Jamaican born/Bronx-based breakout star’s surefire delivery and melodic Reggae flow. The EP includes a Fabolous and Trey Songz-assisted remix of her hit “Walking Trophy” and title track “Inna Real Life,” which melds her roots and ferocity with a trademark, culture-moving authenticity. Get it HERE!
HoodCelebrityy also shares the empowering video for the song today, directed by Picture Perfect (Cardi B, French Montana), which premiered earlier today via The FADER. Looking absolutely stunning, she declares ‘These clothes are mine…everything I have you know I buy…’ the clip following her through her native Jamaica as she espouses the virtues of her iconic code. Watch it HERE!
The multi-talented star has also partnered with urban culture chroniclers Mass Appeal to film a documentary – set to release next week – about her first trip back to her home community in Jamaica in many years and for her first live performance there, held at Sugarman’s Beach, Hellshire, in the St. Catherine Parish district where she was born. Watch the trailer HERE!
Inna Real Life is thematically in step with “Walking Trophy,” her signature single that affirmed her stature as a stylish new stakeholder in the dancehall/hip-hop domain. “Walking Trophy” has raked in millions of streams/views, garnering acclaim from tastemakers like Noisey, which praised HoodCelebrityy’s ‘Kanye-like confidence,’ and the New Yorker, which called her one of the ‘new global faces of dancehall.’
Other tracks on the EP include the heart-wrenching opener “Love,” featuring a haunting vocal by the star braced by spare, pitched percussion and piano; the buoyant “Live Life,” rendered in her colorful, expressive chant with verses like ‘I’ll go shine so bright ‘til I’m blind,’ illuminated by popping dancehall synths and her auto-tuned scat, and the ominous “Get Low.”
Inna Real Life is an infectious tour de force, with HoodCelebrityy taking on all comers with her raw honesty and melodic tongue-twisting, emblematic of the head-turning flamboyance her aptly named persona evokes. “What you see on Instagram or Inna real life is always going to be me,” says the star. “You can never be wrong telling your own story, and Inna Real Life is my story.” Flexing her own exuberant brand of dancehall and hip-hop, and following performances at places like the BET experience, MoMA PS1 Warm Up and the main stage at Hot 97’s iconic Summer Jam, she looks forward to enhancing her live presence stateside in the coming months and sharing songs from her new EP Inna Real Life.
Deep Reggae roots were ingrained in Tina Pinnock’s DNA growing up in the St. Catherine Parish district of Jamaica. Tina moved to the Bronx while still a pre-teen, soaking up the infectious hip-hop culture she would later fuse into her indelible sound that has reinvented the dancehall genre. Making the most of her of her time working at a Bronx clothing store, she honed her magical sense of style with impromptu freestyle riffs that dazzled friends and store patrons, alike. After posting one of these performances to her Instagram account, the star – HoodCelebrityy – was born! Soon, she was turning out hits like her 2016 street banger “The Takeover,” which deftly injected Trap into the Dancehall genre, delivering acclaimed mixtapes in 2017 and the empowering signature smash “Walking Trophy.” Hailed as an ‘On The Rise Artist’ by The Source, she’s reaped media attention from Noisey to Fader to The New Yorker and opened up live shows for Shaggy and Cardi B. She was also featured on a remix of French Montana’s “Famous” from his gold album ‘Jungle Rules,’ with multiple noted remixes of the popular “Walking Trophy” further extending her growing fan base and garnering millions of views on YouTube, the song’s melodic flow and message of self-love resonating with listeners of all backgrounds.