Abracadabra Virtual Festival 2.0 Or How To Survive Music Industry During Covid 19
We all miss music festivals, so many of them have been canceled this year and will continue to get canceled for a while. Livestream technology has never been so essential during these difficult times of isolation and culture deprivation, even though we all know it doesn’t replace the real thing, it’s still a way to connect with our favorite artists.
The second edition of the female-founded Abracadabra virtual festival, led by international touring artist & DJ, Vivie-Ann Bakos aka BLOND:ISH and Liana Hillison, will be happening on September 17-20th. The lineup will include Diplo, Tycho, Snoop Dogg (or should I say his DJ alter-ego DJ Snoopadelic), Channel Tres, Nicole Moudaber, Claude Vonstroke, Beats Antique, Kool & The Gang, Abracadabra co-founder Blond:ish and many more artists. For 24 hours each day, the festival will teleport viewers around the globe to experience live virtual performances from over 75 artists & guests.
The completely free 4-day live music event will stream from the Los Angeles Theatre 24 hours a day, exclusively on Twitch, and will also include discussions and workshops with environmental thought-leaders, wellness activities including live palm reading by T-Pain, interactive magic shows, and more.
In addition, 100% of the proceeds from voluntary viewer donations will benefit environmental organizations such as Lonely Whale, Parley for the Oceans, and Blond:ish’s Bye Bye Plastic, a non-profit dedicated to eliminating single-use plastics from the music industry by 2025.
At a time when California experiences record-breaking heat and ravaging wildfires linked to the climate crisis, this fundraiser event cannot be more timely.
‘As an international touring artist affected by Covid-19, it feels like we’re cracking the code in terms of continuing to build a connection with our community and bring them new transformative experiences from afar,’ Blond:ish says in a statement. ‘Virtual events have greater reach and even more merit than physical ones in some ways, and will give an edge to the human connection we feel when physical events eventually return.’